Behind ChinaTour.es
is JoyoTour

Twenty-seven years doing the same thing

JoyoTour started in 1999, in a small office, with a handful of travellers who simply liked to walk. Twenty-seven years on, we are still doing exactly the same thing: designing for each traveller the journey that suits them, rather than the one that happens to be on the shelf.

We began with bespoke trips for niche audiences. Today we cover family travel, honeymoons, photography expeditions, business trips, study trips and wellness stays for older travellers. What has not changed is the idea underneath: a trip should never come off an assembly line.

150 travel designers. One of them is yours

Designing a trip is people's work. We have 150 itinerary designers spread across China, South-East Asia, Japan and Korea, Europe, North America, the Middle East and Oceania. The average experience is more than eight years, and many have lived in the destination for years: they know the ground the way you know your own neighbourhood.

Each designer is answerable for a place they genuinely know. They know what time the light is best on a particular trail, which family kitchen cooks better than the restaurant on the corner, and how to reshuffle the plan when the rainy season arrives. Our itineraries are not dots joined on a map: they come from having gone, come back and corrected them.

And one thing we do not negotiate: one traveller, one designer, from beginning to end. A trip that has been listened to properly is a good trip.

Many doors, one team

To serve clients in different languages and starting points, JoyoTour runs several vertical tailor-made travel sites, each focused on a destination and an audience: some go deep on inbound travel to China and Chinese cultural routes, others specialise in South-East Asian islands and family holidays, others serve European and North American clients on longer programmes, and others offer modular packages for people who prefer to travel independently.

It is not copy and paste: it is the same core with different front doors. Whichever site you come through, behind it you find the same designers, the same quality control and the same commitment. A brand can be tiered; a standard never can.

Twenty-seven years, a hundred thousand travellers, one idea

Twenty-seven years, more than a hundred thousand travellers, a hundred and fifty designers and a great many routes corrected again and again.

What JoyoTour wants is not simply to take you far away: it is that in that far-off place you are the protagonist of your own story. The world is enormous. We do not decide what you look at; we only make sure you look at it more deeply, more calmly and more your own way.